Why was Mercer Media Relations created?
MMR was created by Scott J. Mercer, a veteran Emmy award-winning television news producer, anchor, reporter, and talk show host who realized his extensive media experience could provide valuable media access to public relations, marketing, and media relations directors seeking to gain elusive media exposure for their company.
How does Mercer Media Relations differ from other public relations firms?
MMR services a limited number of clients during the entire length of the contract to ensure consistent and focused attention on each project, allowing MMR to work as an individual company for each client. As a result, Mercer Media Relations provides top-quality service to select clients who value and understand the return on investment (ROI) when securing media exposure opportunities. No media relations firm can match MMR with service, price, persistence, follow-up and reports.
What service does Mercer Media Relations provide clients during the campaign?
Mercer Media Relations collaborates with the client on all press materials. This collaboration includes writing, editing, and proofing all documents prior to distribution. Materials distributed to targeted media can include press releases, cover letters, FAQ sheets, profiles and suggested questions. MMR implements distribution of materials via e-mail, fax casts, and/or mass mailings. All campaigns contain a well-researched and targeted media contact list that MMR calls until the media campaign manager secures an acceptance or rejection. This means Mercer Media Relations will continue with outreach until MMR has pitched all targeted media.
How does Mercer Media Relations help the client keep track of the project?
Account updates and itineraries are provided throughout the duration of the campaign, so the client can track the project from beginning to end. This information allows the client to provide reports to their superiors on a consistent and timely basis.
How many interviews will MMR guarantee during the contract?
Based on the contract and the client's needs Mercer Media Relations works on the campaign until the interviews are secured or all media targets have been exhausted. 60 interviews are secured per year (average of five per month) in the print, radio, television and internet mediums. The breakdown of how many interviews per each medium is determined with the client prior to the start of a campaign.
How does MMR illustrate the dollar value of the media campaign to the client?
Value tracking reports on any media hit can be provided to the client for an additional fee as a tool to illustrate the audience reach and dollar value of the space or time secured by Mercer Media Relations as a result of the media hit. This added service allows clients to arm themselves with tangible reports to justify the ROI for their media campaign budget. Providing this information to their supervisors will demonstrate how cost effective the retainer for media relations services is compared to the highly-priced advertising time being purchased in the media.
What experience does Mercer Media Relations have over other communications firms?
MMR has long-term media relationships, highly-skilled communications experts, professional press release writers, former radio, television, and newspaper producers and reporters on contract or staff. These assets increase the probability of securing significant media exposure opportunities for the client.
How is MMR able to provide such focused service at such a better price?
Mercer Media Relations is a boutique firm not out of necessity, but out of choice. Its small size results in small overhead, allowing the pricing to be lower than our competitors.
Why should you choose Mercer Media Relations for your media campaign?
Because Mercer Media Relations is a firm specifically focused on securing media interviews, features and mentions for clients who understand the true value of media exposure.
For example, purchasing advertisements in the media simply informs consumers a product is being sold. But a feature or mention in a publication or an appearance on a television or radio station informs consumers the person or product being profiled is a trustworthy, legitimate, and well-respected entity worth considering.
Mercer Media Relations represents clients seeking a consistent presence in the media as part of their strategy to increase their profile and profitability.
MMR is a firm where the owner of the company calls the media daily during a client's campaign.
Because MMR focuses on one thing and one thing only - communicating with the media every day - MMR provides peace of mind to public relations, media relations, and marketing directors, while they focus on fulfilling all their other company responsibilities.
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